Netflix announced that it’s splitting up its services into two separate companies. The DVD-by-mail service will now be known as Qwikster, while online streaming service will keep the Netflix moniker. Qwikster will also rent videogames, but having two separate sites and services could drive away even more customers.

Fulll story at NYtimes.com http://mediadecoder.blogs.nytimes.com/2011/09/19/netflix-c-e-o-apologizes-for-handling-of-price-increase/

NY Times