This holiday season, Susquehanna Bank is taking the traditional food drive and putting it online by launching its first-ever #Tweet2Feed campaign. The campaign, which taps into the ever-growing community of Twitter users, supports area food banks in the communities that Susquehanna serves. All Twitter users are encouraged to participate; with just two simple clicks, they can donate up to 15 meals to individuals and families in need.

Now through December 31, Susquehanna will automatically pledge 10 meals to local food banks for each new Twitter follower and 5 meals for each retweet of one of the #Tweet2Feed messages during the campaign. The bank has a goal of donating 150,000 meals by the end of the year.

“While we continue to participate in traditional food drives, this year we wanted to capitalize on the new social media channels we’ve put in place to provide additional support to our local food banks,” said Alison van Harskamp, director of communications for Susquehanna Bank. “By launching a virtual food drive on Twitter, we can reach out to both customers and non-customers, even people outside of our service area. It’s a different approach, but the response and support has been great so far!”

As the nation’s financial services institutions are starting to tap into the power of social media, Susquehanna is utilizing these online networks to help those in need, while engaging new customers and keeping an open line of contact with current customers. Susquehanna started its Twitter feed (@SusquehannaBank) in August 2010 after launching a financial tips and advice blog on its Website (blog.susquehanna.net) in July 2010.

More information, including an easy way to find your local food bank, can be found at susquehanna.net/tweet2feed.

Susquehanna Bancshares, Inc., is a financial services holding company with assets of approximately $14 billion. Its primary subsidiary is Susquehanna Bank, which operates more than 220 offices in Pennsylvania, New Jersey, Maryland and West Virginia. Through Susquehanna Wealth Management, the company also offers investment, fiduciary, brokerage, insurance, retirement planning, and private banking services. Susquehanna also operates an insurance brokerage and employee benefits company, a commercial finance company and a vehicle leasing company. For more information, please visit www.susquehanna.net.